Fitness First is a Gym & Health Club. They are the largest gym, health and fitness club group in the world with more than 1.5 million Fitness First members in over 550 clubs worldwide. Fitness First is no longer just about helping people lose weight. It’s about changing people’s lives. They have a motto at Fitness First that sets us apart – Real People, Real Results. The purpose of redesigning Fitness First website is to bring out a new user experience website to the loyal and potential customer. Moreover, redesign the fitness website is to make customer have more convenient and interaction when surfing the website. The unique selling point is to let customer understand and feel the environment of the fitness club from the website.
Website objective
-User friendly
-Customers testimonial (real result)
-Shows fees for registration
Client’s Website Analysis
The overall design is too informative and not much interactive based. The used of color in the text can be more consistent and the highlight color for the important point is unnecessary. However, the website looks very plain and not attractive enough. These are the analysis result that I found in the website:
• Home – more like a promotion page
• Join Us – too many information and look wordy.
• Member Privileges – didn’t state out the exclusive privileges, lack of info
• Group X –can be more interaction with navigation
• Timetable –provide download page
• Facilities – lack of interesting exercise equipment photos
• About Us – the highlight text is ugly
The website is user friendly and have consistency is terms of design and color. However, the website image and the fitness club image is not very match. The real fitness club makes people feel grand and high class, but the website look more simple and empty.
Target Audience
The main target audience is senior executive, student and young adult. Most of the people visit fitness first website is who want to:
-Find out about the latest promotions.
-Find out the fees for registration.
-Find out the perks of your membership.
-Find out if you require a personal trainer.
-Locate the nearest branch.
-View photos of the branch.
-Register online
-Contact the staff.
Competitors Analysis – California Fitness
Positive aspect
- Complete information
- Shows success stories of the customer (feedback)
- Consistent design
Negative aspect
- No Register online
- No member login in
- No promotions
by low mei foong
